Case Study: PepsiCo achieves unified global ecommerce management and renewed user confidence with CommerceIQ

Partnership for Effective Global Ecommerce Management

PepsiCo faced a fragmented global ecommerce landscape with inconsistent KPIs, patchy retailer and store-level data, and account management issues that forced market teams into manual workarounds. To address this, PepsiCo partnered with CommerceIQ to advance omnichannel ecommerce management using CommerceIQ’s unified analytics and reporting capabilities.

CommerceIQ implemented a single source of global benchmarking with multi-level business roll-ups, filled coverage gaps (including modality and location-based analytics), and built a custom data transparency dashboard. The CommerceIQ solution rebuilt user confidence, onboarded 500+ users across North America, Europe, Central & South America, and Asia‑Pacific, and increased adoption of accurate DSA data for decision-making.

PepsiCo

Michael Gold

PepsiCo Strategy & Ecosystems