Case Study: Mondelēz International boosts Amazon and Walmart retail media performance with CommerceIQ

Mondelēz International boosts Amazon ROAS by 47% with CommerceIQ

Mondelēz International, a global snack company, faced a challenge common to many CPG brands: a lack of visibility into its true digital shelf performance on major marketplaces. This limited view made it difficult to accurately measure the return on its retail media ad spend. To address this, Mondelez partnered with vendor CommerceIQ and its Retail Media Management solutions.

CommerceIQ implemented its AI-powered Digital Shelf Analytics to measure incremental return on ad spend (iROAS). This solution provided the data and insights needed to optimize campaigns. As a result, Mondelez achieved a 7.29% increase in Amazon Ordered Product Sales and a $3.92M reduction in ad spend across Amazon and Walmart in just 45 days, alongside significant increases in ROAS on both platforms.

Mondelez International