Case Study: Leading Furniture Manufacturer achieves 20% incremental revenue and 30% improvement in advertising cost-of-sales with CommerceIQ

Identifying and Capitalizing on Drivers of Profitable Growth

Leading Furniture Manufacturer turned to CommerceIQ after rapid e-commerce growth revealed major operational gaps. Selling on Amazon, Overstock and Wayfair, the company operated with siloed teams and disparate tools, lacked a single source of truth and visibility into predictive drivers (Share of Voice, unit conversion, demand forecasts, out-of-stock), couldn’t analyze trends, and spent excessive time on manual fixes for suppressed ASINs, lost Buy Box and sales drops.

CommerceIQ deployed CIQ Sales and later CIQ Advertising (CIQ Unified), integrating Amazon Vendor Central, Retail Analytics data and the customer’s dropship inventory to provide automated predictive analytics, recommendations and advertising optimizations. The platform ran 2,100 bid/budget/ASIN automations and 37,800 day‑parting adjustments in two months, helped resolve out‑of‑stock incidents (recapturing $36,550), increased paid Top‑3 SOV by 4.57% (Top‑10 by 2.40%), and delivered overall gains of 30% improvement in advertising cost of sales, 20% year‑over‑year incremental revenue and a 25% increase in Share of Voice.