Case Study: Molson Coors achieves 16x ROI with CommerceIQ

How we delivered online sales growth of 16x ROI

Molson Coors Beverage Company worked with CommerceIQ to find a retail analytics solution that could support ecommerce growth in the UK and provide stronger local market expertise and proactive guidance. After trying other options that fell short, they needed a provider that could help their sales and marketing teams make better regional decisions and accelerate online sales.

CommerceIQ helped implement goal-based dashboards, content best practices, semi-automated product content delivery, test-and-learn analysis for messaging, and best-practice training for sales and marketing teams. The result was a 16:1 ROI within a few months, along with improved search rank and sales rates, helping Molson Coors grow online more effectively.

Molson Coors Beverage Company

Jack Daniel

Director of Digital, Western Europe