Case Study: Fortune 1000 consumer goods company builds a unified e‑commerce growth engine and doubles ROAS with CommerceIQ

Going From Manual Silos To An E-commerce Growth Engine

Fortune 1000 Company, a consumer goods enterprise with 100+ brands and more than 10,000 ASINs across Amazon, struggled with fragmented e-commerce operations: four business-unit silos using disparate tools and Excel workflows that left teams reactive, ad spend inefficient, and no single source of truth. To solve this, the company partnered with CommerceIQ and deployed CIQ Unified (Sales + Advertising) and CIQ Advertising alongside managed services.

CommerceIQ established a tech‑led, human‑assisted central e-commerce team, implemented SOV‑driven ad strategies, real‑time automations (including Hourly Bidder), and automated issue detection/ticketing. The solution doubled ROAS and cut CPCs by 35% for Health & Personal Care, prevented $108,000 in revenue leakage, added 1,000 keywords that drove a 75% increase in top‑3 organic share of voice, recaptured ~2% of annual sales by removing tens of thousands of 3P variants, and delivered broad improvements in sales and profitability.