Case Study: Leading Pet Supplies Company achieves 34% increase in non‑branded paid sales and $1.17M in prevented revenue leakage with CommerceIQ

Going From Manual Processes To Automation

Leading Pet Supplies Company struggled with fragmented, manual e‑commerce operations across multiple brands and business units, requiring intensive human effort to manage thousands of ASINs, with frequent out‑of‑stock (OOS) errors and no visibility into Share of Voice or ad ROI. To centralize and automate its digital shelf, the company engaged CommerceIQ and deployed CIQ Unified along with CIQ Managed Services.

CommerceIQ integrated data from 12 Amazon Vendor Central and 20 Amazon Marketing accounts into a single analytics and actions hub and applied machine‑learning automations (including Share of Voice Builder and Strategy Builder) to remove 3P variants, reinstate OOS SKUs, and optimize ad spend. The vendor executed 1,512 automated actions in six months that prevented $1.17M in lost sales (an 87% reduction in OOS revenue leakage), now manages ~70% of the company’s Amazon marketing spend with ~686,000 automations per month, drove a 3% lift in Share of Voice across thousands of keywords in four months, and produced a 34% increase in non‑branded paid sales.