Case Study: Vitamins & Dietary Supplements Company achieves Top-3 Share of Voice growth and reduced CPC with CommerceIQ

Generating And Maintaining Momentum In Share Of Voice

Vitamins & Dietary Supplements Company faced surging online demand and intensifying competition during the COVID-19 era and set a goal to win Top 3 Share of Voice on Amazon during Q1 while building organic momentum into Q2. To meet this challenge the company engaged CommerceIQ, using CIQ Unified (advertising and sales) together with CIQ Managed Services to prioritize top-of-search placement and sustained organic ranking gains.

CommerceIQ implemented automated top-of-search bidding, retail-aware ad pausing, and continuous optimizations via tools like Hourly Bidder, Campaign Optimizer, and Budget Optimizer to target high-performing keywords and improve ad efficiency. The work produced measurable gains: Total Top 3 SOV on generic vitamin keywords rose to 0.82% while spend fell 2% (Jan–Mar), CPC declined 12.27% (Q1 2021 vs Q4 2020), ROAS improved ~6.93%, and CTR and multi-day conversion rates also increased — demonstrating CommerceIQ’s impact on share of voice and ad efficiency.