Case Study: Large furniture brand ($300M+ on Amazon) achieves improved ad conversion, +21% Share of Voice and automated retail media efficiency with CommerceIQ

Furniture Brand Overcomes ecommerce Software Brand to drive more Retail Media Efficiency

Large Furniture Brand, a furniture company with over $300M in annual Amazon revenue, faced rising ad spend and uncertainty about where to cut media costs. The brand had been piloting PacVue for retail media but found sponsored search effectiveness and scaling limited, and needed an omnichannel solution to consolidate its tech stack. To address this, the company turned to CommerceIQ and its integrated retail ecommerce platform, including the Market Insights feature.

CommerceIQ implemented granular Share of Voice tracking (category, digital shelf, keyword) and paired it with best‑in‑class sponsored search automation—targeting underperforming organic opportunities, investing in data‑proven keywords, and adjusting bids hourly. In three months CommerceIQ’s automations drove a +4% increase in ad conversion (14‑day attribution), produced 680K automations over a 30‑day period to maximize efficiency, and delivered a +21% total Share of Voice versus the prior period when PacVue was piloting.