Case Study: Large Furniture Brand (>$300M on Amazon) achieves +21% Share of Voice and +4% Ad Conversion with CommerceIQ

Furniture Brand overcomes ecommerce Software Brand to Consolidate Tech on One Platform

Large Furniture Brand, a furniture company with over $300M in annual Amazon revenue, was worried it was overspending on ads and lacked the insights to know where to cut or how to scale beyond retail media. Pacvue couldn’t deliver the consolidation or broader ecommerce capabilities they needed, so they engaged CommerceIQ and its integrated retail ecommerce platform to unify retail media with shortage recovery, digital shelf analytics, and ecommerce sales operations.

CommerceIQ implemented an integrated platform that combined retail media management with supply chain profit recovery, digital shelf analytics, automated bidding/campaigns/budgets, and competitive Share of Voice insights. In three months the brand saw a +4% increase in ad conversion (14-day attribution) versus the prior period, 680K automations executed over 30 days, and a +21% total Share of Voice gain compared with the Pacvue pilot as Share of Voice trended upward after CommerceIQ’s automations.