Case Study: Personal Care CPG Company achieves elimination of 3P variants and $756K revenue recovery with CommerceIQ

Eliminating & Deterring 3P Variants

Personal Care CPG Company, a global manufacturer of healthcare products and pharmaceuticals with 400+ ASINs on Amazon, faced rampant revenue loss from unauthorized third-party (3P) sellers who added 3P variants and created duplicate listings. To scale e-commerce without dramatically increasing headcount or spend, the company selected CommerceIQ and its CIQ Sales solution to tackle identification and removal of 3P variants.

CommerceIQ deployed CIQ Sales — a centralized dashboard with daily prioritized recommendations, automated root-cause analyses, and automated ticket filing to Amazon — to detect and remove variants at scale. CommerceIQ’s automations removed 7,967 variants in the first 12 months, recovered $756,439 in that period, reduced new 3P variants from roughly 1,000/month to 1–2/month within 14 months, and prevented about $1.115 million in annual revenue leakage.