Case Study: Maddies Pet Foods achieves revenue growth and operational efficiency with commercebuild

Maddies Pet Foods drives 48% of orders through commercebuild

Maddies Pet Foods, a leading Western Canadian pet product distributor, faced the challenge of lacking eCommerce capabilities, which prevented them from offering customers a 24/7 way to interact and placed them at a competitive disadvantage. To address this, they partnered with commercebuild to implement an ERP-integrated eCommerce webstore that seamlessly connected with their existing Sage accounting software.

The commercebuild solution provided a unified customer portal for placing orders, tracking shipments, and accessing detailed product data, which replaced their previous cumbersome two-site system. This resulted in a significant measurable impact, with 48% of all orders and 52% of all order lines now coming through the webstore. commercebuild enabled Maddies to achieve substantial revenue growth and a higher average order value without needing to expand their team, as automation freed customer service to focus on upselling.

Maddies Pet Foods