Case Study: Coleman’s achieves revenue growth and modernized eCommerce with Commerce Pundit

Coleman’s boosts orders 23% with Commerce Pundit

Coleman’s Military Surplus, a heritage brand with over 50 years of legacy, needed to modernize its outdated digital infrastructure to meet contemporary eCommerce standards. The company partnered with Commerce Pundit to overhaul its website, streamline backend operations, and grow its revenue through integrated performance marketing and automation.

Commerce Pundit migrated the site to Magento 2, redesigned the storefront for a better user experience, and implemented a comprehensive performance engine. This included SEO, Google Ads restructuring, and email automation with Klaviyo. The solutions delivered significant results for Coleman’s, including a 19% increase in revenue, a 23% increase in orders, a 7x return on ad spend, and a 20% increase in impression share due to enhanced SEO and PPC strategies.

Coleman’s