Case Study: Thommen Medical achieves self-service B2B ordering with Commerce Layer

Thommen Medical goes digital, introducing a self-service ordering option for dental professionals

Thommen Medical, a Swiss designer and manufacturer of dental implant systems, wanted to modernize its B2B ordering process and offer dental professionals a self-service alternative to phone, email, and telefax. To support this shift, the company worked with **Commerce Layer** to power the commerce layer in a new composable stack, alongside Hygraph for content and Algolia for search.

**Commerce Layer** helped Thommen Medical launch a headless, composable commerce solution that improved product findability, streamlined ordering, and enabled faster rollout to new markets. The first phase went live in six months, adoption quickly reached 40%, and the platform has delivered 100% availability since launch; the company also expanded to Germany and is preparing future features such as distributed inventory and a sales-agent PWA through configuration rather than custom builds.

Thommen Medical

Pascal Eberhard

Chief Marketing Officer