Case Study: iFIT achieves faster global commerce performance with Commerce Layer

iFIT scales fitness experiences globally

ifit, a leading connected fitness company, faced significant challenges scaling its global e-commerce operations due to a fragmented and high-maintenance legacy platform. This system hindered international expansion and innovation, prompting ifit to seek a modern solution. They chose to partner with Commerce Layer to implement a composable commerce architecture.

Commerce Layer served as the core commerce engine, cleanly separating content from commerce and integrating with other best-of-breed services. This solution enabled ifit to launch new sites rapidly, resulting in a 31% improvement in page load speed and a 13% increase in user engagement, which drove higher conversion rates and revenue. The partnership with Commerce Layer provided the scalable and adaptable foundation necessary for ifit's continued global growth.

iFit

Wade Nielson

Senior Director of Software Engineering