Case Study: VIU Eyewear unifies omnichannel commerce with Commerce Layer

How VIU Eyewear unified their commerce: Start with the point-of-sale

VIU Eyewear, a designer of high-quality eyewear, outgrew its inflexible technology stack, which slowed product introductions and hindered its omnichannel expansion. The company needed a new system to support both its online presence and a powerful, custom point-of-sale application for its nearly 50 stores. To solve this, they chose a composable approach with Commerce Layer providing the commerce engine.

Commerce Layer provided the backend API to build a unified "Point of Everything" application, handling pricing, promotions, and robust order management. This allowed sales associates to manage the entire customer journey from a single tablet, configuring complex eyewear and orchestrating fulfillment from multiple sources. The solution replaced VIU's core technology within 12 months, massively improving operational efficiency, simplifying workflows, and setting the stage for future growth by enabling a seamless omnichannel experience.

VIU

Elian Kool

Chief Technology Officer