Case Study: Felmo achieves higher ROAS and conversion with Commerce Layer's hosted checkout

Felmo, a modern pet care provider, upgrades its commerce engine

Felmo, a Berlin-based mobile veterinary company, faced significant limitations with its initial ecommerce solution, Snipcart. As their online shop for pet products grew, the platform's requirement for unique product IDs on each page led to widespread SKU duplication. This created operational headaches for inventory, tax calculations, and running targeted promotions. Seeking to overcome these hurdles without a full replatform, they turned to vendor Commerce Layer for a new solution.

Commerce Layer implemented its hosted checkout application for Felmo. The solution eliminated SKU duplication and provided flexibility for bundles, subscriptions, and channel-specific promotions. The results were substantial: a 100% increase in ROAS, a 40% increase in average order value, a 15% increase in conversion, and a 50% reduction in support inquiries, allowing Felmo to fully automate its fulfillment operations.

Felmo

Max Röell

Head of eCommerce