Case Study: Chilly’s Bottles achieves seamless global expansion and multi‑market, multi‑currency commerce with Commerce Layer

Chilly's Bottles - Customer Case Study

Chilly's Bottles, a fast-growing global lifestyle brand selling reusable bottles in 50+ markets, needed a scalable, headless alternative to Shopify Plus to overcome limitations around multi-market, multi-currency and avoid store duplication. Their agency Rotate® selected Commerce Layer’s multi-market, multi-currency headless commerce platform to replace Shopify as the transactional backbone.

Rotate® implemented a best-of-breed stack with Commerce Layer (transactions and order management), DatoCMS, Vercel and Nuxt.js, enabling a single centralized hub for global commerce. Commerce Layer allowed Chilly's Bottles to manage 55+ countries from one account, complete a seamless replatform in under three months with no service interruptions, improve performance and conversion metrics, handle peak traffic (e.g., Black Friday and pandemic spikes), eliminate store duplication and realize cost savings — all while preserving frontend design freedom.

Chilly's Bottles

Tim Bouscarle

Co-Founder & Director