Case Study: Brioni achieves true omnichannel shopping and 100% order growth with Commerce Layer

Brioni doubles order volume with Commerce Layer

Brioni, a luxury menswear brand within the Kering Group, sought to take full control of its online shopping experience and build a seamless omnichannel strategy. The challenge was to move away from an outsourced technical management model to an in-house solution that would allow for continual innovation without being held back by limited technology.

Commerce Layer provided a headless commerce solution with its transaction API at the core, integrated with Contentful and Algolia. This composable architecture enabled Brioni to implement a distributed order management system, sourcing products from its global store network to sell online. As a result, order volume doubled and the average order value increased by 13% within the first year, significantly expanding their online inventory and customer reach.

Brioni