Case Study: Worth Harley-Davidson expands into a larger dealership with Commerce Bank

Worth Harley-Davidson

Worth Harley-Davidson, a large motorcycle dealership, needed to relocate and expand from an outgrown space. Despite having purchased land and plans for a new build, a souring economy made the construction costs prohibitively expensive. The company's president, Rick Worth, sought financing for an alternative solution, a challenge given the lending climate at the time, and turned to Commerce Bank for assistance.

Commerce Bank provided the necessary financing and valuable advisory services, helping Worth work through the math and understand the real estate market. This support allowed Worth Harley-Davidson to acquire and refurbish an existing car dealership instead of building new, saving millions of dollars. The new, more visible location resulted in a significant increase in apparel and collectible sales, as the dealership became more accessible, and positioned the company for continued growth as the third-largest Harley-Davidson dealer in the U.S.

Worth Harley-Davidson