Case Study: InStyle Auctions & Boutique achieves $638K+ in six months and 40% mobile-app sales with CommentSold

How multichannel live video selling took InStyle Auctions’ mobile app sales to new heights

InStyle Auctions & Boutique partnered with CommentSold to solve declining viewership and fragmented inventory systems that made live video selling and shopper engagement difficult. The brand needed to seamlessly live sell across platforms, add a branded mobile app, and move past logistical hurdles without managing a separate inventory system.

CommentSold delivered a fully integrated shopping app and live-selling workflow that unified inventory and enabled real-time, multi-platform sales. The solution helped InStyle Auctions & Boutique earn $638K+ in six months from mobile app sales, build 26.6K repeat customers in their private Facebook Group, and drive 40% of sales through the mobile app, significantly increasing engagement and revenue.

InStyle Auctions & Boutique

Allison Albritton

Founder