Case Study: Sorella Apothecary boosts beauty ecommerce performance with Commence Studio

Sorella Apothecary boosts conversion 4.86% with Commence Studio

Sorella Apothecary, a premium skincare brand, was trapped by a WooCommerce platform that limited its growth. Their site had poor conversion rates, a broken mobile user experience, and an off-site wholesale ordering process. Furthermore, their brand identity no longer reflected their luxurious positioning, and they lacked the analytics infrastructure for effective marketing. Commence Studio was engaged to address these challenges.

Commence Studio replatformed Sorella Apothecary onto Shopify Plus, rebuilding the brand system and integrating back-office operations. The solution included a custom B2B portal for wholesale buyers, a new loyalty program, an omnichannel store locator, and integrations with Salesforce and SKUVault. The results were significant, including a 155.5% increase in add-to-carts, a 4.86% conversion rate, a 92.7% increase in first-time purchasers, and a 17% rise in average order value.

Sorella Apothecary