Case Study: Strauss Water boosts hiring rates with CommBox

How recruitment on WhatsApp drastically improved hiring rates

Strauss Water, a provider of water purification systems and part of the Strauss Group, was overwhelmed by the volume of resumes it received, peaking at 24,000 per month. This made it impossible for their HR team to efficiently identify the best-fit candidates for roles like service agents and technicians, creating a massive screening overhead. The company turned to CommBox for a solution to automate and improve its hiring process.

CommBox implemented an automated recruitment solution on WhatsApp that screened applicants by asking them key qualifying questions. This system integrated with Strauss Water's HRMS to filter and rank candidates, drastically reducing the manual workload for the human resources team. The results were significant: a 44% reduction in interview calls, a 30% reduction in operational costs, and a 20% increase in the hiring rate, allowing recruiters to focus only on the most promising applicants.

Strauss Water

Noa Zacharia

Sourcer