Case Study: Yellow Pages achieves 15% faster page load times and standardized data collection with Commanders Act

Yellow Pages Canada chooses Commanders Act to Enter the Era of Smart Data

Yellow Pages is a Canadian digital media and marketing solutions company serving about 300,000 local businesses. Facing inconsistent data models across 15 e-marketing tools, unreliable tag management and slow governance (adding or replacing tools could take weeks), the company needed standardized online data collection and greater marketing agility to support its digital transformation.

Following a rigorous RFP and performance testing, Yellow Pages selected Commanders Act and deployed a single tag container with a custom data layer (115 variables), training staff and integrating tagging into its agile development processes. The change cut page load times by 15% (boosting SEO), standardized live data streaming into Hadoop, enabled more precise and sequenced tag deployment, and reduced time to roll out new marketing solutions from over a month to about two weeks.

Yellow Pages

Alexandre Métier

Senior Manager, Digital Data Collection