Case Study: Promod boosts in-store traffic and isolates offline conversions with Commanders Act’s CDP

With Commanders Act, Promod uses digital technology to benefit its stores

Promod, a global fashion retailer with 652 stores across 29 countries and 11 e‑commerce sites, faced the challenge of turning online activity into measurable in‑store traffic and revenue. To gain control of its omnichannel audience it digitised till receipts and its loyalty programme, enabling identification of 80% of checkouts and laying the groundwork for attributing offline conversions to online touchpoints.

Promod deployed Commanders Act’s CDP—using Campaign Analytics, Enterprise Tag Management and Data Activation—to isolate offline conversions generated online, refine audience targeting on Google and Facebook, and serve personalised DCO banners. The integration of customer segmentation and on‑site personalization (via AB Tasty) improved reporting, enriched the customer database, reduced wasted ad pressure, made display campaigns more efficient and optimised the media budget.

Promod

Maxime Gailhbaud

Head of Traffic and Acquisition