Case Study: Venca achieves optimised acquisition spend and faster tag deployment with Commanders Act

Venca revolutionizes its digital marketing budgets with TagCommander

Venca, a leader in multichannel women’s fashion and the Iberian distance-selling market (about 60% share in Spain), combines 23 million seasonal catalogues, 50 million emails and TV and online media to reach 1.5 million contacts. Facing complex, seasonal customer journeys, the marketing team needed to move beyond last-click attribution, reconcile online metrics with offline CRM data, and gain the flexibility to build custom attribution models and accurately measure campaign contribution.

Using Commanders Act (MixCommander and TagCommander) Venca implemented an agile solution in days—rollout in 2 days and live within a week—cutting tag implementation from two weeks to 48 hours and increasing tracked campaigns to 100% (from 70%). The result: a holistic attribution view, tested reallocations of acquisition spend (including post‑TV strategies), optimized CPA, faster experimentation and greater operational independence from IT.

Venca

Alexandrine Loubradou

Head of Digital Marketing