Case Study: SeDomicilier achieves 20% marketing budget optimisation with Commanders Act

Thanks to server-side, Se Domicilier optimises the marketing budget via its attribution tools by around 20% with Commanders Act

Se Domicilier, the French leader in business domiciliation with 50,000+ customers, needed a data-driven tagging and consent strategy to support analytics and marketing attribution. The company sought independence from IT, compliant consent management, transmission to Google Analytics 4, clear differentiation of paid vs. unpaid channels, consolidation of 40+ marketing tags and preparation for the end of third‑party cookies.

Working with Commanders Act, Se Domicilier migrated to a server‑side tagging platform in 2023 after a technical audit and tagging plan; affiliate tags (Awin) and campaign analytics were implemented client- and server-side and rolled out across markets with plans to add Facebook CAPI and GA4. The outcome: ~20% marketing-budget optimization via attribution tools, better affiliate tracking and fraud detection, native consent management, full IT independence, and improved data for partner algorithms — with no tracking loss reported.

SeDomicilier

Sébastien Cvetojevic

Chief Revenue Officer