Case Study: Sorgenia achieves 15% more conversions with Commanders Act

Sorgenia makes the most of digital technology to personalise the customer experience and improve customer support

Sorgenia, Italy’s leading digital energy supplier for households, VAT-registered professionals and small businesses, set out to differentiate itself through innovation and better customer support as the market rapidly evolves and liberalises. The company’s main challenges were to fully leverage digital technology, attract new clients and deliver end-to-end support across the entire customer journey.

Sorgenia deployed Commanders Act’s Tag, Mix and Data Commander across desktop, mobile, app, chat and call‑centre channels to enable attribution, personalised site experiences and data-driven support. The platform helped tailor content and retargeting, equip agents with customer profiles, and optimise up‑ and cross‑selling—driving a c.15% lift in conversions, a 1 percentage‑point rise in conversion rate, 20–30% more traffic in the acquisition funnel, 10% more page views, longer sessions and reduced bounce rates.

Sorgenia

Paolo Rohr

Digital Director