Case Study: Pixartprinting achieves 12x faster deployments and up to 5% revenue uplift with Commanders Act

Pixartprinting taps its data to optimise customer journeys at scale

Pixartprinting, a fast-growing B2B web-to-print leader within the Cimpress group, needed to scale its international rollouts across 20 localized sites while managing an ecosystem of 50+ marketing solutions. Rapid growth (≈30% YoY) exposed fragmented data, slow deployment cycles and page‑load issues, so the company sought a unified tag and data-management approach to accelerate launches, standardize measurement and optimise marketing ROI.

By deploying Commanders Act (TagCommander, DataCommander and MixCommander) Pixartprinting centralized tracking, ran cookie-split A/B tests and applied flexible attribution to compare partners and channels. Deployment cycles shrank from three months to one week (12× faster), page performance improved, and market-by-market optimisation delivered a 2–5% incremental revenue uplift while providing clearer funnel and CRM-segment insights.

Pixartprinting

Andrea Pizzola

Sales & Marketing Director