Case Study: Galeries Lafayette achieves an 85% consent rate with Commanders Act PlatformX

Overhaul of data collection the winning strategy of Galeries Lafayette to boost consent rate

Galeries Lafayette, the French fashion retailer, was facing declining data volume and accuracy on its e-commerce platform as third-party cookies disappeared and ad blockers became more common. To address falling consent and tracking performance, Galeries Lafayette worked with Commanders Act using PlatformX, including its Consent Management Platform (CMP) and Enterprise Tag Manager with server-side capabilities.

Commanders Act helped Galeries Lafayette test different consent banner designs through CMP A/B testing to reduce user fatigue and improve engagement. The result was an immediate rise in consent rate to 85%, a 10-point increase that surpassed previous levels and the market average reported by Commanders Act, giving Galeries Lafayette a stronger basis for analysis and optimization.

Galeries Lafayette