Case Study: Nestlé Suisse achieves 50% CRM-driven revenue and 3x site conversion with Commanders Act

Nestlé Suisse takes ownership of its customer data to boost conversion with TagCommander

Nestlé Suisse, the Swiss arm of global nutrition leader Nestlé, needed to take ownership of fragmented customer data to improve its growing e-commerce channel. With separate CRM and e‑commerce systems, reliance on third-party providers, and strict privacy obligations, the company sought to better understand customer journeys, personalize offers, and boost conversion across its D2C and e‑retail strategy.

Nestlé implemented TagCommander as a central data layer to collect, unify and activate first‑party data, integrate with analytics and marketing automation, and enable real‑time personalized recommendations and compliant cookie governance. The initiative delivered strong results: 50% of site revenue is now attributable to CRM–ecommerce alignment, conversion rates are three times the average, and performance continues to improve (≈+10% early 2015).

Nestle

Olivier Gosset

Head of E-commerce Sales