Case Study: Lagardère Active achieves rapid tag deployment and greater marketing agility with Commanders Act (TagCommander)

Lagardère Active - Customer Case Study

Lagardère Active, the media division of Paris-based Lagardère, operates 30 high-traffic sites (Elle, Match, Europe 1) with 20 million monthly visitors and 0.6 billion monthly pageviews. Facing limited technical resources, strict privacy requirements and rigid release cycles, the marketing team needed a faster, low-cost way to test a third analytics solution across all properties, retain two existing tags during testing, and roll out retargeting for a partner ad exchange without overburdening IT.

They chose TagCommander as a tag management solution, consolidated all 1st- and 3rd-party tags into the platform, and launched the new analytics and advertising tags across news sites within days. Results included deployment to 30% of sites in one month, 60% in three months and 100% in six months; accelerated ad revenue for La Place Media thanks to earlier retargeting; greater marketing autonomy with minimal IT support; faster A/B testing and improved cross-team collaboration.

Lagardère Active

Jérôme Pérani

VP Digital Platform Marketing and Analytics