Case Study: La Redoute achieves 20% faster page load times with Commanders Act

La Redoute boosts page load times by 20% with TagCommander

La Redoute, a leading fashion and homeware e‑commerce retailer generating 85% of its revenue online and drawing 7 million unique monthly visitors across 26 countries, was struggling with growing third‑party partner complexity and slow, risky tag deployment cycles that could take up to six months. The company needed to centralize tagging, give marketing teams technical independence to run experiments, and improve page load times and reliability.

By rolling out Commanders Act’s TagCommander and TagPerf across 10 international sites and standardizing a single data layer, La Redoute cut tag deployment from up to six months to about one week, gained fine‑grained control over tag firing and real‑user performance monitoring, and reduced data‑leakage risk. The result: page load times improved by 20%, the site regularly tops independent speed rankings, and conversion performance has measurably increased.

La Redoute

Alexandre Marlot

Technical Project Manager