Case Study: Havas Voyages achieves an 80% reduction in 3rd-party tag management time with Commanders Act

Havas Voyages Reduces the Time Spent Managing its 3rd Party Vendor Tags by 80% with TagCommander

Havas Voyages, the French leisure travel unit of Carlson Wagonlit Travel Group that operates havasvoyages.fr and a network of 400 franchised agencies, faced slow, error-prone tag management. Its website runs on three separate platforms maintained by different outsourced providers, so hard-coded 3rd-party tags and product release cycles meant even small tag changes could take days and complex deployments months, causing delays, incorrect implementations and lost productivity.

By adding the Commanders Act JavaScript tag and implementing a resilient data layer, Havas Voyages centralized and simplified tag management so marketers can deploy tags with little IT support. This cut tag implementation time by 80%, increased marketing agility, reduced reliance on external technical teams and delivered significant cost savings while enabling faster testing and adoption of new marketing technologies.

Havas Voyages

Audrey Eymard

Director of E-Commerce