Case Study: FLOA Bank achieves improved conversion funnels and a 73% opt-in rate with Commanders Act

FLOA Bank is improving its conversion funnels with Commanders Act

FLOA Bank, a leading payments specialist with over three million customers, has rapidly expanded its product range — from instant micro-loans to multi‑installment payments and cashback cards — creating multiple, complex conversion funnels to monitor. The bank needed a scalable way to deploy and maintain tracking across new sites and CRM/chat integrations while meeting France’s updated consent rules and adapting to growing cookie losses.

Using Commanders Act’s TagCommander TMS and TrustCommander CMP, FLOA Bank centralized tag management, tracked diverse customer journeys and ran A/B tests on consent pop‑ins to improve opt‑in rates. The partnership delivered full funnel tracking and compliant consent practices, cutting opt‑out from 17% to 11% (a 73% opt‑in rate, close to pre‑directive levels) and set the roadmap for GA4 migration and partial server‑side tagging to limit data loss.

FLOA Bank

Carole Vinatier Gresta

SEO & Traking Manager