Case Study: Crédit Mutuel Nord Europe achieves 6x conversions and 50x more leads with Commanders Act DMP

Developing Customer Value In An Omni-Channel Environment

Crédit Mutuel Nord Europe, a bancassurance leader serving over 1 million customers across Northern France, sought a way to better sell financial products online and in-branch: its website and app generated 6 million views per month, yet only 21% of customers regularly visited branches. The core challenge was to identify customer intent and drive branch visits without compromising data confidentiality.

CMNE implemented a DMP with an encrypted customer ID to unify CRM and behavioral data and enable personalized, omni‑channel campaigns (web, app, email, push, call centre and in-branch). The result: conversion rates multiplied by 6, leads increased 50× and email performance tripled; engagement rose (open rates ~66%, CTR ~14%), push campaigns reached up to 17% conversion on incomplete loan applications, 1,200 churn risks were identified, and marketing teams gained fast, secure, low‑cost control to launch targeted campaigns in hours, not days.

Crédit Mutuel Nord Europe

Caroline Slosse

Data Management Project Manager