Case Study: Promod increases offline sales by 30% with Commanders Act DMP

Breaking Down Barriers To Improve Customer Experience And Online & In-Store Sales

Promod, a French womenswear brand operating 11 e-commerce sites across Europe and a global network of stores (about 350 in France), faced a common retail challenge: roughly 90% of sales happened in-store, yet many customer journeys began online. The company needed to link online and offline data to reduce wasted marketing pressure, reattribute budgets accurately and deliver a smoother, more relevant customer experience.

Promod implemented a Data Management Platform (with tag management and CRM onboarding) to unify online and in-store signals and orchestrate personalized communications. The DMP drove tangible gains: online campaign performance improved 4x, display-ad profitability rose 5x, and email drove +30% in offline sales, while improving abandoned-cart conversion, enabling omni-channel budget optimization, reducing costs through deduplication, and powering initiatives like in-store customer tablets, web retargeting and reversed retargeting.

Promod

Yohan Smal

Head of Acquisition