Case Study: WireCo WorldGroup increases leads by 50% with Command.App

WireCo WorldGroup - Customer Case Study

WireCo WorldGroup, a global leader in wire rope, synthetic rope, specialized assemblies, wire products, and electromechanical cable, needed a better way to present 13 brands and product lines in a simple, visually appealing format. For their 2015 OCT trade show booth, they wanted a dynamic, interactive iPad app that could speak to different market segments, work without internet access, support multiple content types, and be easy for first-time users to navigate. Command.App provided the trade show app development service.

Command.App created a visually engaging app for WireCo WorldGroup featuring a front-page 2D image of its products and brands, with deep-dive access to supporting documents, videos, and other media. The app could be updated quickly, deployed to remote teams, and used both at a kiosk and as a portable sales tool. The results were strong: WireCo WorldGroup generated 250 leads in 2015, a 50% increase over 2014, and booth traffic rose by 30% year over year.

WireCo WorldGroup