Case Study: White Flower Farm modernizes ecommerce and gifting with Command C

White Flower Farm launches a simplified Shopify Plus platform with Command C

White Flower Farm, a premier nursery and garden gift retailer, faced significant challenges with its fragmented ecommerce architecture. Their business, which involves complex shipping rules for living plants and a growing gifting segment, was hampered by disconnected legacy systems for its ERP, ecommerce, and fulfillment. Command C was brought in to create a strategic technical roadmap and lead a migration to Shopify Plus to simplify this complex infrastructure.

Command C implemented a solution that established a direct integration between Shopify Plus and the fulfillment platform, creating a single source of truth. They built custom features like hardiness zone intelligence for accurate shipping and a robust platform for consumer and corporate gifting. The results included a consolidated operational footprint, a zone-aware customer experience, and a scalable product data foundation, positioning White Flower Farm for future growth on the new platform built by Command C.

White Flower Farm