Case Study: Title Nine unifies ecommerce and retail on Shopify Plus with Command C

Title Nine unifies ecommerce and retail with Command C, boosting conversion rate 24%

Title Nine, a retailer specializing in women's activewear, faced significant challenges with a complex and expensive technology architecture. Their ecommerce and retail operations ran on separate systems—Salesforce Commerce Cloud and NetSuite SCIS—which required extensive manual effort and hindered growth. The company needed to unify its online store and 14 physical locations on a single, simpler platform ahead of the holiday season. They partnered with the vendor Command C for a migration to Shopify Plus and Shopify POS Pro.

Command C executed a comprehensive migration that consolidated Title Nine's online and in-store sales onto one Shopify Plus instance. The solution included a streamlined integration with NetSuite, custom product data structures, and enhanced shopping tools like a bra fit calculator. As a result, Title Nine achieved a 24% increase in conversion rate, a 10% rise in average order value, and a 36% boost in revenue per session. The project was delivered on time and on budget, providing a unified foundation for future growth.

Title Nine