Case Study: Taos Footwear boosts conversions and BFCM sales with Command C's Magento to Shopify Plus migration

A Command C Case Study

Preview of the Taos Footwear Case Study

Taos Footwear boosts conversions 100% with Command C

Taos Footwear, a comfort shoe retailer, faced significant challenges when migrating from Magento to Shopify Plus. Their issues included navigating Shopify's variant limits for their numerous shoe sizes and colors, harmonizing product reviews between sale and non-sale items, and creating a custom filtering system for their specific customer needs. They partnered with Command C to address these obstacles.

Command C implemented a custom solution by redefining product structures, developing a unique filtering experience, and integrating Shop Pay. This resulted in a 100% increase in conversion rates, a 117% boost in BFCM sales, and over 50% of orders being processed through Shop Pay. Command C successfully provided Taos Footwear with a robust and scalable platform that enhanced the customer experience and supported future growth.


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