Case Study: Outlier boosts conversion and transactions with Command C's Shopify Plus migration

Outlier boosts conversion 71% with Command C

Outlier, a direct-to-consumer online clothing retailer, faced operational challenges with their existing Magento platform that hindered their growth and unique brand expression. These challenges included Shopify's variant limit restricting their product options, a lack of content management control for their bold designs, and the need to migrate critical customer data like order history and gift certificates. They partnered with the vendor Command C to migrate to Shopify Plus.

Command C engineered a custom solution that included a product availability grid to bypass variant limits, leveraged Shopify's sections for design flexibility, and created a standalone order history archive. The results were substantial, including a 71% increase in conversion rate, a 60% increase in transactions, and an 8-hour decrease in weekly customer service time.

Outlier