Case Study: Ashford reduces technical debt and boosts site speed with Command C’s Shopify Plus migration

Ashford reduces technical debt by 50% with Command C

Command C helped Ashford, an online luxury watch retailer, overcome the limitations of its outdated Magento platform. The legacy system had become a liability, creating heavy technical debt, slowing site performance, and hindering global expansion efforts. Ashford needed a scalable migration that would improve operations and customer experience without disrupting business.

Command C migrated Ashford to Shopify Plus, implementing robust integrations with NetSuite, Sellercloud, and Global-e. They enhanced site navigation, product displays, and complex promotional capabilities. The results included a 50% reduction in technical debt, a significant improvement in site speed, and full operational independence for Ashford's internal team, enabling efficient global growth.

Ashford