Case Study: DataStax achieves streamlined subscription sales and real-time forecasting with Comity Designs' Salesforce solution

Streamlining the DataStax Subscription Sales Model

DataStax, a provider of always-on data management software built on Apache Cassandra and used by 500+ customers worldwide, relied on an annual subscription sales model driven by expansions, add‑ons and renewals. Their growth was hampered by a heavily customized, brittle CRM that couldn’t support changes in sales strategy or provide reliable pipeline visibility.

Comity re‑implemented Salesforce using subscription best practices, deduplication rules and enriched lead data (InsideView, RainKing), and deployed a well‑configured Salesforce CPQ for product configuration, prorated pricing, approvals and quote generation across new sales, add‑ons, renewals and multi‑year deals. The result was higher lead data quality, increased pipeline confidence and user adoption, and an automated, real‑time forecasting process that replaced manual spreadsheets.

DataStax