Case Study: Intermedia achieves streamlined sales processes and trusted reporting with Comity Designs

Refining Intermedia’s Sales and Reports Process through Better Data Hygiene Practices

Intermedia, a cloud business applications provider serving more than a million users with its Office in the Cloud™ suite, faced a data-driven sales process undermined by duplicate, incomplete, and dead records, plus disconnected backend systems and an inefficient Salesforce configuration that prevented real-time, ad-hoc reporting.

Comity applied Salesforce best practices to declutter fields, remove duplicates, enable data enrichment, and synchronize customer accounts and closed opportunities across systems. They built a custom Wave Analytics Sales Revenue app to consolidate backend data into interactive dashboards, resulting in a trusted, actionable Salesforce instance, higher user adoption, streamlined sales processes, and more consistent, accurate reporting to better drive sales and revenue growth.

Intermedia