Case Study: Invoca achieves actionable call attribution and sales conversation intelligence in Salesforce with Comity Designs

Invoca for Salesforce Translates Call Data into Actionable Marketing Insights

Invoca helps marketers optimize the phone call — a key step in the customer journey — with its Voice Marketing Cloud, which provides granular campaign attribution and conversation intelligence. As technology evolved, Invoca lacked a way to bring recorded call intelligence into Salesforce to drive campaigns and conversions, needed richer attribution linking calls to email and social campaigns, and required a scalable solution that could support multiple industries and high B2C volumes.

Invoca selected Comity to build Invoca for Salesforce, an app that integrates Invoca’s Voice Platform call intelligence into Salesforce so teams can access, automate, and analyze customer conversations. Comity delivered an MVP in three months; the app now provides marketing call attribution and sales conversation intelligence with a flexible, high-volume architecture, and Comity is Invoca’s preferred implementation partner for key accounts.

Invoca