Case Study: Cvent (Inquisium) achieves integrated Salesforce survey sync and actionable event insights with Comity Designs

Integrating Survey Data with Specialized Product Development Expertise for Inquisium

Inquisium, a division of Cvent, helps organizations capture post-event survey data and store responses directly in Salesforce for a unified view of customer insights. Event organizers were using disparate feedback tools that didn’t integrate with CRMs, leaving a gap in actionable event data; Inquisium needed Salesforce product development expertise to build an integrated solution, so it partnered with Comity (a Brillio company).

Using an agile approach, Comity and Inquisium delivered an MVP in the first three-month sprint: a Salesforce-connected feedback tool and dashboard that links the Cvent platform with dynamic survey configuration and bi-directional syncing. The result is a flexible architecture with optimized analytics that gives customers robust, integrated feedback and a holistic view of business data to drive smarter decisions and better measure and market sales and services.

Cvent