Case Study: AkzoNobel reduces information overload with Comintelli Intelligence2day

How Intelligence2day® reduced information overload and continues to drive relevant content to numerous sectors of the company

AkzoNobel, a global paints and coatings company, was facing significant information overload from its large intelligence department and extensive taxonomy. This made it difficult to manage and distribute relevant information across its five unique business units. To address this challenge, the company turned to vendor Comintelli and its Intelligence2day® platform to establish a centralized system that could deliver tailored content to its 32,000 employees.

Comintelli’s solution, which AkzoNobel rebranded as OneIntelligence, provided a customized and centralized one-stop-shop for competitive intelligence. The platform streamlined workflows, allowing analysts to classify and distribute information through targeted newsfeeds and alerts. This resulted in a dramatic reduction in information overload, with the system successfully delivering 15 weekly newsletters and approximately 1,500 automated email alerts. The implementation increased company-wide interest in market intelligence and saved analysts significant time while ensuring employees received the right information at the right time.

AkzoNobel