Case Study: Trainual achieves lower CPA and better demo quality with Cometly

Trainual lowers CPA and improves demo quality with Cometly

Trainual, a SaaS platform for employee training and process documentation, faced challenges with fragmented attribution and unreliable conversion tracking for its ad campaigns. This lack of visibility made it difficult for Performance Marketing Manager Mimmie Helgesson to accurately gauge performance and optimize for high-quality demos. To solve this, the company turned to vendor Cometly for a better attribution solution.

By implementing Cometly's Conversion API and full-stack attribution, Trainual gained reliable server-side event tracking and a clearer view of the customer journey. This allowed the team to optimize campaigns based on accurate data, which resulted in a lower cost per acquisition (CPA) and an improvement in the quality of demos generated. Cometly provided the deeper insights needed to make smarter, faster decisions that directly impacted growth.

Trainual