Case Study: IndeVets achieves accurate cross-device attribution with Cometly

IndeVets eliminates cross-device attribution gaps with Cometly AI

IndeVets, a platform connecting veterinarians with clinics for flexible staffing, faced a significant challenge with unreliable cross-device attribution data. Their marketing team, investing heavily in digital ads across multiple platforms, could not trust their data as reports from different tools consistently contradicted each other. This lack of accurate attribution made it impossible to confidently analyze campaign performance or optimize for growth, leaving them effectively flying blind.

Cometly solved this by providing IndeVets with a new source of truth for their performance marketing data. The solution delivered accurate, cross-device attribution that unified and deduplicated touchpoints, replacing confusing native dashboards with its streamlined Cometly Ads Manager. As a result, IndeVets gained the confidence to make smarter, faster marketing decisions, optimizing campaigns based on true performance rather than estimates. This clarity turned their attribution data from a guessing game into a competitive advantage for data-driven growth.

IndeVets