Case Study: Cleverly Inc. achieves better booked call attribution and ad efficiency with Cometly

Cleverly Inc boosts booked-call attribution and ad efficiency with Cometly

Cleverly Inc, a B2B lead generation agency, faced a significant challenge with attribution for their LinkedIn and outbound advertising campaigns. As a performance-driven agency, they were unable to tie booked sales calls back to specific ad campaigns, making it difficult to optimize their spending and scale effectively. This attribution blind spot led to wasted ad spend and missed revenue opportunities.

Cometly provided a solution with its attribution and event-level tracking, including its Conversion API and Ads Manager. This allowed Cleverly to see exactly which campaigns led to booked appointments, moving beyond superficial metrics. The results were immediate, with Cometly enabling better optimization decisions and a significant increase in ad efficiency. The agency achieved more qualified calls with less wasted spend, and they now use Cometly AI for real-time strategic decision-making.

Cleverly Inc